城郊旅游地游客重游意愿影响因素及作用机制分析——以南京珍珠泉旅游风景区为例  

Analysis on the Factors Effecting Tourists' Intention to Revisit in Suburban Tourism Destination:A Case of Nanjing Pearl Spring Tourist and Holiday Resort

作　　者：肖潇[1] 任黎秀[1] 张捷[1] 卢俊宇[1] 

机构地区：[1]南京大学国土资源与旅游学系,南京210093

出　　处：《地域研究与开发》2013年第2期148-153,共6页Areal Research and Development

基　　金：国家自然科学基金项目(40871072)

摘　　要：重游对旅游地包括城郊旅游地可持续发展具有重要意义。选取南京城郊旅游地中开发比较成熟的珍珠泉旅游风景区为例,对比了重游游客与首游游客的行为差异,对游客行为进行了Logistic回归分析,意在探索游客重游意愿的影响因素及内部作用机制。结果表明,重游游客与首游游客的背景、交通方式、旅游信息获取渠道和旅游满意度存在显著差异。旅游活动和餐饮满意度,游客月收入水平和年龄等,对游客重游意愿有显著影响。最后,提出了提高城郊旅游地重游率的对策,为城郊景区旅游资源的整合和旅游综合质量的提升及旅游业的可持续发展提供了依据。Revisit is important for the sustainable development of tour spot, including suburban scenic spot. The higher revisit rate the scenic owns, the more effectiveness tourism resource of scenic can be used. The opposition will lead to the drawback that the investment more than the benefit and resource waste. How to raise tourists＇ revisit rate in our country＇ s situation that new tourist attractions increase fast is current hot issue deserved us to research. Especially in old scenic, the revisit rate is directly related to tourists＇ identity to tourist products and decides whether the products need to be restructured or packaged. The revisit rate can even affect sustainable development issues in the future. With the case study of Nanjing Pearl Spring Tourist and Holiday Resort, this paper analyses the behavior＇ s differences of repeat visitors and first visitors. In order to find the factors that affect revisit behavior, this paper makes binary logistic regression and constructs the model of travels＇ revisit behavior＇ s effective factors. The results show that transportation, source of scenic information, population characteristics and tourist satisfaction are four significant differences between repeat visitors and first visitors. Tourists＇ activity satisfaction, dining satisfaction, family income level and age are important factors to influence visitors＇ revisit behavior. Finally, based on the results of regression analysis, this paper advances some useful measures to promote the rate of revisit for suburban tourist destination. This paper also provides assistance for suburban scenic spots about the conformity of tourism resource and sustainable development of tourism industry.

关 键 词：重游 首游 城郊旅游地 影响因素 珍珠泉 南京市 

分 类 号：F590[经济管理—旅游管理]