皖南古村落旅游小企业经营特征研究  

On the Operation Characteristics of Ancient Villages' Small Tourism Business in Southern Anhui

作　　者：尹寿兵[1] 刘云霞[1] 赵鹏[1] 

机构地区：[1]安徽师范大学国土资源与旅游学院,安徽芜湖241002

出　　处：《安徽农业大学学报（社会科学版）》2013年第2期70-73,共4页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：安徽省教育厅人文社科重点研究基地项目(SK2012B561:<古村落社区参与旅游发展的利益诉求及演化机制>);安徽省高校省级人文社会科学研究项目(SK2012B208:<乡村社区参与旅游发展的阶段特征与演化机理>);安徽师范大学培育项目(2011xmpy012:<皖江城市带温泉旅游业可持续发展研究>)

摘　　要：经营特征一直是旅游小企业领域的主要研究内容之一,已有成果较少探讨古村落景区旅游小企业经营特征的形成因素。通过对皖南古村落旅游小企业的调查,总结归纳旅游小企业的经营特征。研究发现,旅游小企业经营特征的形成是地理区位和历史传统、古村落文化、市场需求、管理机构变迁、旅游发展等多重因素共同作用的结果。研究结论有助于古村落目的地旅游小企业可持续发展。Operation characteristics are one of the most important research content in the field of small tourism businesses, and there is little published research involving its influence factors in ancient villages. In this paper, the author surveys the owners of small businesses, and describes the operation characteristics of small tourism business in southern Anhui Province. The result shows that influence factors of small tourism business include geographical and historical tradition, the ancient village culture, market demand, changes of the decision-making organization and tourism development. The conclusion can help to develop sustainability in ancient village tourism destination.

关 键 词：旅游小企业 经营特征 皖南古村落 

分 类 号：F592.7[经济管理—旅游管理]