河南文化旅游产品设计开发的产学研之路  

The Study on the Road of Production-Study-Research of Henan Cultural Tourism Product Design and Development

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作  者:王宇[1] 

机构地区:[1]河南科技学院,河南新乡453003

出  处:《河南科技学院学报(社会科学版)》2013年第3期17-19,共3页Journal of Henan Institute of Science and Technology

摘  要:河南地处中原地区核心地带,有着种类丰富的人文旅游资源和得天独厚的自然旅游资源。要把河南旅游产业培育成经济支柱型产业,就要在旅游产品的规划和开发上做好文章。目前,河南的旅游产品类型相当繁多,但总体上呈现出规模小、档次低、做工粗劣、特色不鲜明等突出问题。河南有着良好的地域优势、历史优势、文化优势、教育优势等多种有利条件,要利用产学研合作的方法,科学、有效、合理地设计开发具有河南特色的文化旅游产品,打造河南旅游文化品牌,为文化河南的品牌树立及中原经济腾飞注入活力。Henan Province is located in the core area of the central plains.It has a variety of culture tourism resources and unique natural tourism resources.In order to cultivate Henan tourism into economic pillar industry,it needs to make a good plan of tourism products and pay attention to its development.At present,there are various kinds of Henan tourism products,but on the whole,there are some prominent problems of a small scale,low class,poor workmanship,indistinct characteristic and so on.Henan has a good geographical advantage,historical advantage,cultural advantage,and education advantage,it can use the method of the cooperation of production and scientific to scientifically,effectively and reasonably develop cultural tourism products with Henan characteristic.To build the brand of Henan tourism culture will infuse energy into building Henan cultural brand and the booming of Central Plain economy.

关 键 词:旅游产品 文化品牌 产学研 

分 类 号:F590.3[经济管理—旅游管理]

 

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