兴城泳装电子商务网站建设  

Construction of Xingcheng swimsuit e-commerce websites

作　　者：温廷新[1] 马龙梅[1] 唐小龙[1] 

机构地区：[1]辽宁工程技术大学工商管理学院,辽宁葫芦岛125105

出　　处：《辽宁工程技术大学学报（社会科学版）》2013年第2期177-179,共3页Journal of Liaoning Technical University(Social Science Edition)

基　　金：辽宁工程技术大学市场调研基金资助项目(SCDY2012018;SCDY2012027)

摘　　要：为了构建兴城泳装电子商务网站功能框,在对目前国内外成功的22个泳装品牌网站建设案例调研基础上,进行统计分析。根据分析结果,设计了消费者对泳装企业网站功能评价的问卷,并对问卷调查结果分析,得出消费者认为有价值的主要网站功能,给出了兴城泳装企业电子商务网站建设的建议。In order to construct the function framework of Xingcheng swimsuit e-commerce sites,statistical analysis was made based on the investigation into websites’construction of 22 successful swimsuit brands in and abroad.Accordingly,a questionnaire was designed for consumers to evaluate the function of swimsuit enterprise website and an analysis was made of the questionnaire result.Major website functions valuable in consumers’eyes were found.According to the above results,some suggestions are given on the construction of Xingcheng swimsuit e-commerce sites.

关 键 词：网站 网站建设 泳装企业 电子商务 兴城 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]