基于农消对接模式的农产品物流发展策略  

Agricultural products logistics development strategy based on the docking of farmers and consumers

作　　者：杨浩雄[1,2] 李金丹[1] 

机构地区：[1]北京工商大学商学院,北京100048 [2]首都流通业研究基地,北京100048

出　　处：《广东农业科学》2013年第5期234-236,共3页Guangdong Agricultural Sciences

基　　金：国家社会科学基金(11CGL105);北京市哲学社科规划项目(12JGC100);北京市教委学科建设专项(XM2012_014213_000064)

摘　　要："农超对接"模式虽然具有很多优势,但也存在着效率较低以及进入门槛高、限制条件多等弊端。为解决"农超对接"模式存在的问题,在此基础上提出了"农消对接"模式,构建了"农消对接"的农产品物流运作模式,进一步减少流通环节,使农户与消费者直接对接,克服信息不对称缺点,使农户与消费者双方获益。＂agricultural super-docking＂ has many advantages, but it also had many disadvantages, such as low efficiency, high barriers to entry, many restrictions and so on. To solve the problems on the docking of farmers and supermarkets, the mode of ＂docking of farmers and consumers＂ based on it was put forward. Constructing the agricultural product logistics mode may reduce the circulation link and make farmers and consumers direct docking and overcome the shortcomings of information asymmetry, so both farmers and consumers benefit from it.

关 键 词：鲜活农产品 农超对接 农消对接 

分 类 号：F304.3[经济管理—产业经济]