SOLOMO理念在图书馆服务营销中的应用研究  

A Study on the Application of SOLOMO Theories in the Library Service Marketing

作　　者：樊俊豪[1] 付禄[1] 

机构地区：[1]上海大学图书情报档案系

出　　处：《图书馆学研究》2013年第8期13-16,85,共5页Research on Library Science

摘　　要：SOLOMO影响着用户的信息消费行为,也为图书馆的营销活动提供了新的机遇。在阐述SOLOMO的营销价值以及图书馆服务营销的必然性的基础上,着重探讨了图书馆服务营销的SOLOMO模式,指出图书馆要重视基于移动终端的社交化服务和本地化服务的创新与整合。SOLOMO is not only influencing on user＇s information confusing behavior,but also provides some new chances to library marketing.On the basis of illustrating the marketing value of SOLOMO and the necessity of library service marketing,it discusses specially the SOLOMO model of library service marketing,then indicates that libraries should pay attention to the innovation and integration of social services and local services based on the mobile device.

关 键 词：SOLOMO 移动图书馆 社交网络 位置服务 服务营销 

分 类 号：G251[文化科学—图书馆学]