种子流通企业资源要素对渠道权力的影响  

An Empirical Research on Impact of Resource Elements of Seed Distribution Firms on Channel Power

作　　者：李万君[1,2] 李艳军[1,2] 

机构地区：[1]华中农业大学经济管理学院,武汉430070 [2]湖北省农村发展研究中心,武汉430070

出　　处：《西北农林科技大学学报（社会科学版）》2013年第3期75-80,共6页Journal of Northwest A&F University(Social Science Edition)

基　　金：国家自然科学基金项目(70873047;71273102);中央高校基本科研业务费专项资金项目(2012RW004);华中农业大学自主科技创新基金项目(2012YB19)

摘　　要：以安徽和江西440家油菜和水稻种子县级代理商为样本,运用结构方程模型实证分析其资源要素对渠道权力的影响。结果显示:县级种子代理商专有性资源对其渠道权力有正的影响,尤其对非强制性权力作用显著;社会资本对其强制性权力有显著或接近于显著的正影响,对非强制性权力有显著的负影响;就县级代理商社会资本对其渠道权力的影响而言,对零售商权力的影响要强于对生产商权力的影响;县级种子代理商凭借雄厚的社会资本,在生意往来中倾向于使用对渠道合作具有负面影响的强制性权力;农业管理部门应转变和规范自身职能、优化民营中小种子企业以及微型企业的生存环境、重点帮扶一部分积极主动且有发展潜力的种子零售商、引导种子流通企业差异化定位等。The impact of resource elements of seed distribution firms on channel power is analyzed using Structural Equation Model by investigating 440 county rape and rice seed agents in Hubei,Anhui,and Jiangxi provinces.The results show that both the unique resources and the social capital of county seed agents have a positive or significant positive impact on their coercive power,and have a significant positive or negative impact on their non-coercive power;in terms of impact of county agents＇ social capital on channel power,the impact of power on retailers is stronger than that on suppliers;county seed agents are inclined to exert coercive power which is detrimental to channel cooperation,because they have a lot of social capitals;the government should transform and regulate its functions,optimize the living environment of small and mini-sized enterprises,support some active and strong retailers and guide seed distribution firms to position with differentiation,and so on.

关 键 词：种子流通企业 资源要素 渠道权力 结构方程模型 

分 类 号：F304.3[经济管理—产业经济]