民国时期医学报刊的发展与多主体健康传播格局之肇基  

FORMATION OF THE MULTI-AGENT TRANSMISSION PATTERN OF HEALTH COMMUNICATION IN THE REPUBLIC OF CHINA PERIOD

作　　者：潘荣华[1] 杨芳[1] 

机构地区：[1]安徽医科大学医学人文研究中心,安徽合肥230032

出　　处：《巢湖学院学报》2013年第2期77-85,共9页Journal of Chaohu University

基　　金：安徽省哲学社会科学规划项目(项目编号:AHSK11-12D172);安徽省教育厅马克思主义理论应用研究项目(项目编号:20122013SZKJSGC7-15);安徽医科大学重点学科资助项目

摘　　要：近代中国健康传播事业几乎是与报刊传媒相伴相生的。伴随着大量校办报刊、团体报刊、报纸副刊和官办报刊的出现,一个多主体健康传播格局已经基本形成,组织传播最终成为健康传播的重要形式,并昭示着健康传播事业向纵深方向发展。In modern times, Chinese health communication exists and develops together with journal media. From the viewpoint of the main body of communication, the emergence of magazines from medical schools, health organizations, competent authorities indicated that the pattern of multi-agent communication had already formed, and organizational communication had finally been the main form of the dissemination of health communication. This may foreshow the rapid developing trend of the health communication.

关 键 词：民国时期 健康传播 传播主体 

分 类 号：K25[历史地理—历史学]