信任的信念基础——实验经济学的检验  

An Experimental Economics Test on Belief as the Basis of Trust

作　　者：李建标[1,2] 李朝阳[1,2] 

机构地区：[1]南开大学中国公司治理研究院,天津300071 [2]南开大学商学院,天津300071

出　　处：《管理科学》2013年第2期62-71,共10页Journal of Management Science

基　　金：国家自然科学基金(71172068;70972086;71132001);国家社会科学基金(10zd&035);教育部人文社会科学重点研究基地重大项目(10JJD630002);长江学者和创新团队发展计划(IRT0926)~~

摘　　要：信任涉及一个社会的基本秩序,它能提供稳定的心理预期,从而抵消一部分由于信息不对称所产生的交易费用。利用实验经济学和行为经济学的方法,设计信任博弈和扩展的独裁者博弈等实验,分离基于社会偏好的信任和基于信念的信任并考察其在信任行为中的影响权重,探究社会偏好-信念-信任的传导路径。通过中介效应检验发现,社会偏好具有部分中介效应,即社会偏好对信任除存在直接效应外,还通过信念影响信任有部分中介效应;考察社会偏好和信念对信任影响的权重系数,发现社会偏好对信任的影响程度大于信念对信任的影响程度;考察不同性别的信任结构,发现男性的社会偏好对信任的影响程度大于女性,女性的信念对信任的影响程度大于男性。研究信任的信念基础和结构对中国社会信任秩序的建设具有重要意义。Social orders depend on trust which is the basis for cooperation. The important role of trust is to provide a stable psy- chological expectation and thus partially offset transaction costs caused by asymmetric information. This study employs methods in experimental economics to test the influence of social preference and belief on the trust and social preference- belief- trust con- duction path. Through the mediating effect test of belief, we find that social preference has a direct effect on trust as well as a mediating effect on trust through belief. The results overthrow the conclusion that social preference is unrelated to beliefs, based on the partial mediating effect between social preference and trust. The influence of belief is greater on trust than that of social preference without consideration of mediating effects, while the influence of belief on trust is less than that of social preference with consideration of mediating effects. By considering the impact of gender on belief, the results show that the influence of men＇s social preference on trust is greater compared to women＇s social preference, while the influence of women＇s belief on trust is greater compared to men＇s belief. The research conclusions will help to understand the trust structure, its growth mechanism and produce great significance to the current construction of social order.

关 键 词：信任 信念 社会偏好 实验 

分 类 号：C912.6[经济管理]