探讨党建电视频道的舆论引导建设  

On Construction of Public Opinion Guiding TV Channel of Party Building

作　　者：张良君[1] 刘阳[1] 

机构地区：[1]衡阳师范学院新闻与传播系,湖南衡阳421002

出　　处：《衡阳师范学院学报》2013年第2期122-124,共3页Journal of Hengyang Normal University

基　　金：湖南省教育厅重点课题:"信息化条件下广播电视新闻舆论引导规律研究"(12A022)

摘　　要：党建电视频道是我国电视界近几年出现的新事物,已成为地方舆论引导的主力军。但目前某些党建电视频道在新闻报道上存在一些问题,如新闻时效性不强、贴近性不够、内容形式单一等。为了提高其舆论引导能力,党建频道应力求党建与公益的融合、提高时效性贴近性、丰富新闻内容等,更好地发挥频道资源,为党的事业服务,为人民服务。In recent years, the Party building television channel in TV industry is a new thing in China and is the main force of the local guide public opinion. However, some Party building TV channels on the news reports have some problems, such as news timeliness is not strong, closeness is not enough and the form of a single content. In order to improve the ability of TV channels on Party building guiding public opinion, they should strive for the fusion of Party building and public welfare, to improve timeliness close and rich news content, better play to channel resources to serve the cause of the Party and the people.

关 键 词：党建电视频道 新闻报道 舆论引导 

分 类 号：G223[文化科学]