保险营销存在的问题及创新路径探索  

Analysis of problems and innovation pattern for The insurance marketing

作　　者：贺腾[1] 贺建良[2] 

机构地区：[1]吉首大学商学院,湖南吉首416000 [2]娄底职业技术学院,湖南娄底417000

出　　处：《企业技术开发》2013年第4期12-14,22,共4页Technological Development of Enterprise

摘　　要：保险营销对保险行业的发展具有举足轻重的作用,文章从创新保险营销观念、创新保险营销管理模式、创新保险产品以及拓展保险营销渠道等方面着手,进行新型保险营销路径探索。提出加强对保险行业的监督管理、加强保险宣传与咨询服务、推进我国保险业诚信体系的建设等建议,以期为政策制定提供参考。Insurance marketing is important to insurance industry. At present, these are some problems in insurance marketing of our country, such as,lagging marketing perception,inadequate type of insurance, serious isology, striking disadvantage in marketing channel, lack of professional talent, service quality and integrity. In this paper innovation pattern is given to solve those problems. Some proposals about supervision, publicity, consultation and integrity in insurance industry are also proposed, in order to provide references for policy formulation.

关 键 词：保险营销 问题 路径 

分 类 号：F842.6[经济管理—保险]