日本花卉进口需求弹性分析及我国的策略选择  

An Analysis of Elasticity of Import Demand of Japan's Flower Market and China's Strategy Selection

作　　者：罗利平[1] 蒋勇[1] 胡友[1] 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070

出　　处：《现代日本经济》2013年第3期88-95,共8页Contemporary Economy OF Japan

基　　金：教育部人文社科项目"基于博弈论和复杂适应性系统视角的中国林业碳汇价值实现机制研究"(11YJC790253);教育部人文社科项目"我国农户期货排斥研究:诱因;福利影响与政策干预"(11YJC790081)

摘　　要：运用Rotterdam进口需求模型对日本花卉市场支出总额、各来源国进口价格的需求弹性进行估计,结果表明日本市场对中国花卉需求对日本花卉总支出具有显著的正向弹性,但其对中国花卉的自价格弹性不显著;对荷兰、泰国花卉的交叉价格弹性显著且对荷兰的交叉价格弹性为正,对泰国的交叉价格弹性为负。说明在日本市场上,来自中国与来自荷兰的花卉具有替代性而与来自泰国的花卉具有互补性。因此中国花卉在日本市场的竞争策略不宜采用低价策略,而应注重质量、树立品牌形象。This article estimates total expenditures of Japan＇s flower market and demand elasticity of import prices derived from different countries by Rotterdam import demand model. The result shows that there lies sig nificant positive elasticity between the demand for China＇s flower and total expenditure of flower market in Ja pan, but self price elasticity of Chinese flower is inconspicuous, and there is obvious cross price elasticity of demand for flowers from Holland and Thailand, and that of Holland is negative, which indicates that in Ja g pan＇s market there is substitutability between flowers from China and Holland, but complementarity between flowers from China and Thailand. Therefore, it is inappropriate for China to apply low price competitive strate gy in Japan＇s flower market and Chinas strategy should be focused on improving quality and brand conscious ness.

关 键 词：日本 花卉市场 需求弹性 交叉价格弹性 Rotterdam模型 

分 类 号：F333.136.1[经济管理—产业经济]