福建茶叶地理标志品牌成长探析  

Analysis on the Geographical Indication Brand Growth of Fujian Tea

作　　者：谢向英[1] 杨江帆[1,2,3] 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002 [2]武夷学院,福建武夷山354300 [3]福建农林大学茶叶科技与经济研究所,福建福州350002

出　　处：《武夷学院学报》2013年第1期1-6,共6页Journal of Wuyi University

基　　金：国家社科基金项目<基于地理标志品牌成长的农业竞争力提升研究>(09CJY057)阶段性成果

摘　　要：地理标志的品牌化及其成长是区域特色农业发展的重要路径选择,具有极大的现实与理论探索意义。本文以福建茶业为观测对象,发掘地理标志品牌成长的现实问题,提出从产业层面实现地理标志品牌建设带动区域特色茶业发展目标必须:①明确产业定位,因地制宜培育地方特色茶业;②依托地方特色茶业发展,加强茶叶地理标志品牌建设;③扶持龙头企业,实现地理标志品牌带动下的企业品牌族群发展;④建立地理标志品牌质量认证体系,维护茶叶地理标志品牌价值。Geographical indication branding and growth are important paths of regional special agriculture development, having great realistic and theory groping significance. Putting Fujian tea industry as observed material, the paper explores the realistic problem of geographical indication brand growth, points out those things that should be done to reach the goal of driving the development of regional special tea industry depending geographical indication brand construction from the perspective of industry： i be clear about industry position, develop regional special tea industry according to local conditions; ii strengthen tea geographical indication brand construction depending the development of regional special tea industry; iii support leading enterprises, develop the enterprise brand population driving by geographical indication brand; iV build geographical indication brand quality system certification, maintain value of tea geographical indication brand.

关 键 词：福建 茶业 地理标志 品牌成长 

分 类 号：F325.2[经济管理—产业经济]