网络趣缘群体的基本特征与传播模式研究——基于6个典型网络趣缘群体的实证分析  

Research on the Basic Characteristics and Communication Model of Internet Interest-related Group:An Empirical Analysis Based on Six Typical Internet Interest-related Group

作　　者：罗自文[1] 

机构地区：[1]中国青年政治学院新闻与传播系

出　　处：《新闻与传播研究》2013年第4期101-111,128,共11页Journalism & Communication

基　　金：教育部人文社会科学项目"网络趣缘群体中的聚众传播及其社会整合功能研究"的阶段性成果;项目编号:12YJCZH143

摘　　要：网络趣缘群体是网络社群的主要形式,不仅在很大程度上改变了传统的传播方式,而且正影响着当下社会结构和社会生活环境的变迁。本文综合采用体验观察、文本分析和深度访谈的方法,以6个典型网络趣缘群体为例,分析了网络趣缘群体的基本特征,在此基础上研究了网络趣缘群体的传播模式。研究发现,网络趣缘群体中仍然存在事实上的中心,其结构再度呈现中心化特征;网络沟通环境促使网络趣缘群体中社会支持呈现双重的单向极化;网络趣缘群体由于沟通平台的不同,分别呈现为"主题演讲"、"侃大山"和"链式扩散"三种传播模式。Internet interest-related group is the main form of network group.Applying comprehensive methods such as experience observation,text analysis and depth interview in this paper,taking six typical Internet interest-related groups as an example,the author analyzes the basic characteristics of Internet interest-related groups,on the basis of which the author researched the communication model of Internet interest-related groups.The study finds:an Internet interest-related group still has a center.The network communication environment makes Internet interest-related groups appear to have dual unidirectional polarization in the social support.Because of the different communication platform,Internet interest-related groups show three communication models of keynote speech,chat and chain diffusion.

关 键 词：网络趣缘群体 中心化 社会支持 传播模式 

分 类 号：G206[文化科学—传播学]