小微企业开展电子商务的运作方略  

Small and micro businesses to carry out operation strategy for electronic commerce

作　　者：王力平[1] 

机构地区：[1]四川交通职业技术学院,四川成都611130

出　　处：《中国电子商务》2013年第7期14-15,共2页E-commerce in China

摘　　要：随着电子商务网络市场的形成，使得小微企业有了一个可以与大中型企业同台竞技的机遇。通过对小微企业开展电子商务的意义、措施、方法进行的研究，试图为小微企业在电子商务运作中找到一些有效的途径。根据小微企业的实际需求，并以此提出了解决所面临问题的方法。为小微企业今后的发展提供了思路及创新性启发。With the formation of the market of e-commerce network, making the small and micro businesses and medium-sized businesses have a same stage opportunities, The significance of the development of electronic commerce by small and micro businesses, measures, methods of research, trying to find some effective way for small and micro businesses in the e-commerce operation. According to the real needs of small and micro businesses, and proposed to solve the problems faced by. Provides a guideline for the future development of small and micro businesses and innovation inspired.

关 键 词：小微企业 电子商务 运作 方法 

分 类 号：F49[经济管理—产业经济]