以商标法为视角探析我国中医药知识产权保护  

Analysis of TCM Intellectual Property Protection in China from the Visual Angle of Trademark Law

作　　者：吴秀云[1] 胡静娴[2] 

机构地区：[1]安徽医科大学人文学院,合肥230032 [2]安徽中医学院护理学院,合肥230038

出　　处：《中国药房》2013年第19期1729-1732,共4页China Pharmacy

基　　金：安徽省高校省级优秀青年人才基金项目(No.2010SQRW044ZD)

摘　　要：目的:以商标法为视角探析保护我国中医药知识产权的方法。方法:分析中医药商标保护的意义、存在的问题,提出中医药商标保护对策。结果与结论:商标是商品质量信誉的保证,企业的无形资产,市场竞争的利器。但我国中医药企业在商标保护方面存在缺乏品牌意识,将中药药品名与商品名混淆,商标设计质量低,道地中药材保护欠缺等问题。今后应从加强商标竞争力,重视商标宣传,建立完善的联合商标及防御商标体系,申请国际注册塑造品牌文化,引用地理标志对道地药材进行保护等方面加强中医药商标保护。OBJECTIVE： To protect TCM intellectual property effectively with geographical indication system. METHODS： The significance and problems of TCM trade protection were analyzed to put forward the countermeasures. RESULTS＆CONCLU- SIONS： Trademark is the guarantee of quality, intangible assets of enterprise and market competition sharp weapon. TCM enterpris- es lack of brand awareness; genral name of TCM is confused with trade name; the design of TCM trademark is in low quality; the protection of genuine TCM is inadequate. Trademark design should have competitive and trademark propoganda should be strength- ened to build perfect united trademark and defensive trademark system, apply international registration and establish brand culture. The protection of genuine medicine can be completed through geographical indication.

关 键 词：中医药 知识产权 商标 策略 

分 类 号：D923[政治法律—民商法学]