身势语在政治人物形象传播中的运用与影响——以2012台湾地区领导人大选电视辩论为例  

Impact of body language on the image dissemination of politician:Case study on TV debate of 2012 political leader election in Taiwan

作　　者：陈经超[1] 文珺洁[1] 

机构地区：[1]厦门大学新闻传播学院

出　　处：《广告大观（理论版）》2013年第2期20-27,共8页Journal of Advertising Study

基　　金：中央高校基本科研业务费专项资助项目(编号2010221085);福建省社科规划项目"超越制度决定论:两岸互联网政治参与比较研究"(编号2012C103)系列成果之一

摘　　要：本文以2012台湾地区领导人大选电视辩论作为个案,以非言语传播中的身势语为切入点。通过内容分析法分析三位候选人在电视辩论中对手势、姿势、面部表情、眼神和服饰等方面的运用,同时结合通过实验法获得的观众对候选人身势语各方面及其整体形象的评价作为效果评价的标准。研究结果表明候选人电视辩论中手势、姿势、面部表情、眼神的表现及服饰的运用对其整体形象传播效果确实存在重要影响。本文针对上述身势语方面给出了相关建议,以期为候选人提供借鉴,从而有效地运用非言语交际手段辅助辩论发挥、避免消极的身势语。This pattern will choose 2012 Taiwan political leader election TV debate as a case, and the body language of the non verbal, communication as the entry point. The content analysis method is used to analyze the use of the three candidates gestures, posture, facial expressions, eyes and clothing in the tel.evised debate, combine with the experimental method to obtain evaluation of the candidates＇ body language of all aspects and the eval.uation of its overall image as effect eval.uation standards. The research resutts show that the performance of the candidates＇ body Language in the TV debate does have important influence for its image dissemination, In this paper, we give recommendations on the aspects mentioned above, in order to provide a useful reference for candidates to use non-verbal communication means to asist the performance of their debate effectiveUy, and to avoid negative body language

关 键 词：身势语 台湾大选 电视辩论 形象传播 

分 类 号：D675.8[政治法律—政治学]