网购背景下鲜活农产品流通模式解析——以湖北省河蟹产业为例  

Circulation Model Analysis of Fresh and Alive Agricultural Products under the Background of Internet Purchase ——Taking freshwater crab industry in Hubei province as an example

作　　者：杨辉鹏[1] 

机构地区：[1]黄冈职业技术学院交通学院

出　　处：《河北交通职业技术学院学报》2013年第1期12-15,共4页Journal of Hebei Jiaotong Vocational and Technical College

摘　　要：分析了湖北省河蟹产业的现状及存在问题，剖析了网购背景下湖北省河蟹产业的流通模式。指出应当发挥政府的主导作用，实施基于冷链的绿色水产品供应链管理，建立网购市场的水产品冷链销售体系。The current situation and existed problems of freshwater crab industry in Hubei province areanalyzed, and the circulation model of freshwater crab industry in Hubei province is also analyzed. It is pointed out that the local government must bring main function into play in the model, carry out green fishing products supply chain management based on cold chain, and establish fishing products cold chain marketing system.

关 键 词：鲜活农产品 冷链物流 供应链管理 

分 类 号：F252[经济管理—国民经济]