国外旅游地感知研究综述  

LITERATURE REVIEW OF OVERSEAS RESEARCH ON DESTINATION PERCEPTION

作　　者：钟栎娜[1] 吴必虎[2] 徐小波[2] 许译文 

机构地区：[1]北京第二外国语学院,北京100024 [2]北京大学城市与环境学院旅游研究与规划中心,北京100871 [3]海南省发展与改革委员会,海口570100

出　　处：《人文地理》2013年第2期13-19,共7页Human Geography

基　　金：香港理工大学基金项目(1-ZV77)

摘　　要：本文从旅游地感知发展历程、研究方法、研究视角、研究内容等方面进行梳理与介绍。研究将国外旅游地感知研究分为四个阶段,深入分析了每个阶段的研究特点。研究还对旅游地感知研究的主要方法按时间顺序进行了综述。研究将国外旅游地研究的切入视角分为心理行为视角和时空差异视角两个角度,分析了从不同学科角度进行旅游地感知研究的研究重点与思路。研究还对国外旅游地感知研究的主要领域进行了总结,研究分析了国外旅游地研究主要使用的影响因素,指出目前影响因子研究的关键在于因子的约简和总结。研究还从旅游者和旅游地的角度分别分析了旅游者相关要素以及旅游地相关因素对于旅游地感知的影响。研究进一步明确了国外旅游地感知研究中感知对于心理行为影响的研究链条,并且提出国外旅游地感知应用研究主要被运用在旅游地定位与营销领域。最后,研究对于国外旅游地研究的动向作出了全面的观察,并且结合在国内研究的适用性提出了研究建议。Destination perception has become a focus of tourism research which attracted numbers of tourism researchers. The research of perception is originated from international academic environment. So it has a long research history, fast development and abundant results in the international academic publications. Within these abundance works, some new ideas and new research methods could be good reference to domestic researchers. Using a wide variety of English sources, mainly from international leading tourism literatures, this paper comprehensively reviews and analyses the history, research methods, scopes and main research areas of destination perception. The paper defines four research stages of destination perception research and points out the characteristics of each research phase. The most used research methods and important areas are also reviewed in chronologic order. This paper points out the development of the research methods are firstly using simple qualitative method and then quantitative and becoming comprehensive qualitative with quantitative contemporary. The different research focuses and thoughts from these two aspects are presented in a comprehensive way in the paper. In the last part, this paper projects future research trend of the international destination perception research and the suggestions for domestic research according to the applicability of the domestic research environment. A major contribution of this paper is its overview of the research and development efforts that have been endeavored in the field, and the challenges that tourism researchers are, and will be, facing.

关 键 词：旅游地感知 研究综述 旅游形象 

分 类 号：F590[经济管理—旅游管理]