关于汽车竞品定义的方法与原则  

The Method about How to Define the Cars Competing Goods

作　　者：解治宇 

机构地区：[1]一汽轿车股份有限公司,吉林长春130000

出　　处：《北京汽车》2013年第2期11-14,共4页Beijing Automotive Engineering

摘　　要：文中一改以往研究中粗犷的竞品定义思想、且仅擅长于现实竞争格局下竞品定义的现状,基于市场定位的思想,系统地介绍了汽车竞品定义的方法,全面覆盖了某一具体产品从策划、开发、诞生到销售的全部环节将近10年左右的全周期的竞品定义历程,并且提供了完整的解决方案,适用于汽车企业竞品研究的各个业务环节。In the past, the method of defining an automotive competitor is both rough and limited. In contrast with that,this article introduces a new method to define the automotive competitor based on market positioning. This method covers a complete automotive lifecycle including a product cycle about 10 years from its scheme, development to sale. It is applicable for each area of automotive competitor study.

关 键 词：市场定位 竞品研究 商品策划 汽车市场 

分 类 号：U462.1[机械工程—车辆工程]