“读图时代”视阈下的影视文化比较研究(上)  

Cultural Comparative Study of Film and Television under the Perspective of Visual Transmission(A)

作　　者：熊高[1] 段圣伟 

机构地区：[1]广西师范学院新闻传播学院,广西南宁530001 [2]株洲广播电视台,湖南株洲412000

出　　处：《河池学院学报》2013年第1期79-84,共6页Journal of Hechi University

摘　　要：电影与电视都是以视觉图像为主要特征的大众传播媒介。生活中,我们也时常把电影和电视联系在一起,人们越来越习惯在家中欣赏自己喜欢的影视节目,甚至还"打开电视看电影",二者结合得如此紧密。仔细分析,我们就会发现二者既在语言符号、声画组合等方面有着许多相同的特性,但也在文化形态、传播方式等文化现象方面存在许多不同之处。本文试图从视觉传播视阈出发,探寻二者的文化现象的相同性与相似性。Film and television are both transmitting media featured on visual images. In our daily life, we often talk about film without neglecting television. Nowadays, people who go to cinema are becoming less and less. Instead, they get used to enjoying their favorite programs on TV. What＇s more, some people even ＂watch films through television＂. Film and Television are so tightly connected that other media cannot compare with them. If we analyze them comprehensively, we will find that the two have not only similarities in linguistic signs, sound and image combination, but also differences in cultural patterns and transmission modes. This paper tries to analyze the similarities of film and television from the perspective of visual transmission to probe into their cultural similarities.

关 键 词：视觉传播 影视文化 比较研究 

分 类 号：G220[文化科学]