顾客感知邮轮风险探究  

A Study on Customers' Perception of Cruises Risks

作　　者：杨乔蕾[1] 

机构地区：[1]上海海事大学,上海200135

出　　处：《物流科技》2013年第5期121-123,共3页Logistics Sci-Tech

摘　　要：通过对邮轮旅游及顾客感知邮轮风险相关理论的研究,提出顾客感知邮轮风险产生的原因分别来自于客观和主观两个方面,客观方面主要包含不确定因素、信息不完全,主观方面主要包含旅游者个性差异、旅游者的文化水平;然后又提出主要包含社会风险、心理风险、安全风险、资金风险4种表现形式;最后又提出了4点顾客感知邮轮风险的防范方法,希望能填补中国学者在顾客感知邮轮风险方面的空白。From the view and study on some theory of customers＇ perceived risks and cruise, we raised some reasons of customers＇ perception of cruises risks from the subjective aspeet which ineludes uncertain faetors, uncompleted information and objective one which includes torists＇ different personalities and their cultural level. And then its manifestations are raised with social risks, psychological risks, security risks and funding risks. Furthermore. we put forward four opevention methods of the customer perceived cruises risks.

关 键 词：邮轮旅游 顾客感知邮轮风险 防范方法 

分 类 号：F590.8[经济管理—旅游管理]