突发性公共事件中的网络意见领袖分析——以“杨达才事件”为例  

Analysis on Network Opinion Leaders in Public Emergencies——A Case Study of YANG Dacai Event

作　　者：顾品浩[1] 蒋冠[1] 

机构地区：[1]天津师范大学管理学院,天津300387

出　　处：《情报杂志》2013年第5期20-24,共5页Journal of Intelligence

基　　金：教育部人文社会科学研究青年基金项目"突发事件中政府面向公众的信息沟通机制研究"(编号:10YJC870015)

摘　　要：考察每一次突发性公共事件的网络舆情演化过程,几乎都有网络意见领袖参与其中并发挥重要作用。当前国内外对网络意见领袖的研究较为深入,但对突发性公共事件中的网络意见领袖尚未给予足够的关注。在已有研究的基础上,以"杨达才事件"为例,试图对突发性公共事件中网络意见领袖的特征及其与网民、传统媒体及政府的关系进行深入分析,以期为政府寻求在突发性公共事件中如何利用网络意见领袖,有效引导公共舆论的策略提供参考。Surveying the process of every public emergency on network, almost every network opinion leader has involved in and played important roles. At present, the study of network opinion leaders has been researched deeply both in China and abroad, however, which has not been paid enough attention on public emergencies. Based on the preceding researches, this paper uses the example of Yang Dacai Event to analyze network opinion leaders＇ features and the relationship between the leaders and net citizens, traditional media and govern- ment respectively, in order to provide a reference of utilizing network opinion leaders in public emergencies as well as guiding public opin- ion effectively.

关 键 词：突发性公共事件 网络意见领袖 网络舆情 微博 

分 类 号：G206[文化科学—传播学]