中国文化走出去的影响因素及路径选择  

Influencing Factors and Path Selection of Chinese Culture Going Out

作　　者：王雅坤[1] 耿兆辉[2] 

机构地区：[1]河北大学期刊社,河北保定071002 [2]河北大学教务处,河北保定071002

出　　处：《河北学刊》2013年第3期208-211,共4页Hebei Academic Journal

基　　金：学习贯彻中共十八大精神研究成果;河北省社会科学基金委托项目

摘　　要：中华民族的伟大复兴,必须建设社会主义文化强国,必须走面向世界的开放的文化发展之路,扩大中国文化国际影响力。鉴于此,通过分析中国文化走出去的现状,指出中国文化走出去经过近十年的发展,取得了斐然成绩,但仍存在诸如文化产品附加值低,缺少文化内涵和创意;文化"走出去"缺少文化共鸣的基础;文化"走出去"缺少品牌战略意识等问题。对于这些问题,可从技术、文化产品和服务、传播者、受众等四个方面探讨影响中国文化走出去的制约因素,并提出相应的破解路径。The great rejuvenation of the Chinese nation must build a country with socialist cultural power, must go to the opening of culture development for the world, and expand the international influence of Chinese culture. In view of this, through the analysis of the current status of Chinese culture going out, this paper points out that the Chinese culture going out after nearly ten years of development has made re- markable achievements, but some products sueh as cultural added value are low, and lack of culture and creativity; cultural ＂going out＂ is the lack of basic cultural resonanee; culture ＂going out＂ is lack of brand strategic awareness etc. This paper aims at these problems from 4 aspects of technology, cultural products and services, communicator, and audience factors influencing Chinese culture to go out, and puts forward the path choice of Chinese culture ＂going out＂

关 键 词：文化 传播 走出去 影响力 国际 

分 类 号：G125[文化科学]