非国有酒店主导下的中国酒店业市场结构、行为和绩效分析——基于SCP修正模型  

Analysis of China hotel industry market structure.behavior and performance under non sate owned hotel guidance—based on SCP modified model

作　　者：黄玉玲[1] 刘少和[1,2] 

机构地区：[1]暨南大学管理学院,广东广州510632 [2]广东商学院旅游学院,广东广州510320

出　　处：《特区经济》2013年第4期180-182,共3页Special Zone Economy

基　　金：广东省哲学社科基金项目<旅游业转型升级发展的动力机制及其综合配套改革研究>(项目编号:GD10CGL02)资助

摘　　要：我国酒店业长期处于国有酒店主导且整体绩效不佳,但随着国有企业的深化改革、私有企业的迅速发展,我国酒店业市场结构、市场行为和市场绩效呈现出新的状态,理清三者之间的内在联系有利于指导我国酒店业的健康持续发展。本文借鉴产业组织理论中的经典范式—SCP模型,结合我国酒店业的特殊情况,加入"产权结构"维度,建立SCP修正模型,并基于统计数据分析三者之间的关系。研究表明:当下我国酒店业正处于非国有酒店主导下近似完全竞争型的市场状态,这种市场结构导致酒店市场竞争行为日趋理性化和多元化,最终促进了酒店业整体市场绩效水平的提升。Chinese hotel industry had poor performance under the leading of state-owned hotels for a long period.But with the deepening reformation of state-owned enterprises and the rapid development of private enterprises,the market structure,market conduct and market performance of Chinese hotel industry show a new state,so sorting out these three intrinsic links can guide the sustained and healthy development of Chinese hotel industry.This thesis adds the dimension of property right into the classic SCP paradigm of industrial organization theory to establish a modified SCP paradigm and analyzes the relationships between the market structure,conduct and performance of Chinese hotel industry based on the statistical data.The study shows that Chinese hotel industry is in the almost fully competitive market structure during the domination of private hotels and this market structure causes more rational and diversified competition behavior to promote the market performance of the whole hotel industry ultimately.

关 键 词：非国有酒店 市场结构 市场行为 市场绩效 SCP模型 

分 类 号：F719[经济管理—产业经济]