农户对农业技术采用行为的心理学分析  

Psychological Analysis on Agricultural Technology Adoption Behavior of the Farmers

作　　者：石洪景[1,2] 黄和亮[1] 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002 [2]福建江夏学院经济贸易系,福建福州350108

出　　处：《贵州农业科学》2013年第4期209-213,共5页Guizhou Agricultural Sciences

基　　金：福建省社会科学规划项目"台湾农业技术的采用行为研究"(2012C069)

摘　　要：为深入理解农户的农业技术决策行为与其心理因素之间的内在关系,促进农业技术的推广与运用,提高农户的农业技术采用率,通过应用心理学的基本原理系统分析了农户农业技术采用的心理过程、解释了农户农业技术采用的行为倾向,还对农户农业技术采用的心理效应进行了探索,以期从心理学角度对农户采用农业技术行为提供一定的政策参考和实践价值。The analysis has important theoretical significance in guiding farmers on agricultural technology adoption behavior from a psychological point of view. The authors made a systematic analysis of the psychological process of farmer to the adoption of agricultural technology by using the basic principles of psychology, then explain the behavioral tendencies of farmers to the adoption of agricultural technology, and explore the psychological effects of farmers in using the agricultural technology. So as to make a depth understanding of the intrinsic relationship between agricultural technology decision-making behavior of farmers and their psychological factors, promote the generalization and use of agricultural technology, and improve the farmers＇ agricultural technology adoption rates.

关 键 词：农户 农业技术 采用行为 心理学 

分 类 号：F323.3[经济管理—产业经济]