在失衡的格局中失权:我国国际体育话语权现状分析及拓展路径研究——基于伦敦奥运会不公平事件的思索  

Loss of Right in the Pattern of Imbalance:Analysis of the Current Situation of China's International Sports Discourse and Research on Expanding the Paths——Poneration on the Unfair Incidents at London Olympics

作　　者：谭达顺 

机构地区：[1]兴义民族师范学院体育系,贵州兴义562400

出　　处：《成都体育学院学报》2013年第5期20-24,共5页Journal of Chengdu Sport University

摘　　要：体育话语权是一个国家体育发展水平和国际体育地位的标志。运用文献资料法和逻辑分析法对我国在国际体育格局中的话语权进行研究,解读体育话语权的内涵,对我国国际体育话语权现状和影响因素进行分析,最后提出今后我国体育话语权的拓展路径:注重对国际体育的研究,突出体育人文社会科学的地位;建立体育传媒的话语平台,发挥海内外华人话语力度;加强文化软实力建设,加快中华民族体育文化传播力度;内外并举,建设国际体育公关团队,打破权利格局。Sports discourse fight is the sign of a countryg sports development level and international sports status. Depending on the methods of literature and logical analysis, the paper researches China＇s voicing fight in international and social sciences,establishing sports media discourse platform to give full play to the discourse power of Chinese at home and abroad, strengthening the construction of cultural soft power to speed up the transmission of traditional Chinese sports culture and establishing international sports public relation teams to break the power structure.

关 键 词：话语权 中国体育 国际体育格局 体育强国 

分 类 号：G80-05[文化科学—运动人体科学]