高校体育产业体系与发展策略研究——以石家庄市为例  

The Strategies for Sports Industry System and Development in Shijiazhuang Colleges and Universities

作　　者：魏孟田[1] 及化娟[1] 高前进[1] 张义飞[1] 赵建波[1] 

机构地区：[1]石家庄学院体育系,河北石家庄050035

出　　处：《石家庄学院学报》2013年第3期100-103,共4页Journal of Shijiazhuang University

基　　金：石家庄学院科研启动基金重点项目(10ZD006)

摘　　要：通过文献资料调查等科研方法,阐述了高校体育产业概念内涵,了解石家庄市高校体育产业发展的整体模式,合理定位了高校的体育产业市场,提出了正确选择体育产业发展的策略,加强与企业、媒体、社会团体等的合作等.Through documents analysis, this paper expounds the connotation of sports industry in colleges and universities, clarifies the overall pattern of sports industry development in Shijiazhuang institutions of higher learning, and reasonably positions its markets. Moreover, it puts forward the correct development strategies for the selection of the sports industry, and stresses the strengthening of cooperation with enterprises, media, community organi- zations, etc.

关 键 词：高校体育产业 模式 策略 

分 类 号：G80[文化科学—运动人体科学]