重大体育赛事隐性营销侵权行为的法律分析  

Legal Analysis on the Implicit Marketing Tort of Major Sports Events

作　　者：王霖[1] 

机构地区：[1]安徽工程大学体育学院,安徽芜湖241000

出　　处：《河北体育学院学报》2013年第3期8-10,共3页Journal of Hebei Sport University

基　　金：国家法治与法学理论研究项目(SFB5024)

摘　　要：对重大体育赛事中出现的"隐性营销"现象进行概念解读,指出隐性营销会给体育赛事、知识产权保护及赞助商利益带来巨大危害。结合隐性营销的涵义和限制性规定深入分析"隐性营销"侵权行为的法律要件,以期对推进"隐性营销"侵权责任的明确,保护"隐性营销"侵权案件相关权利人的合法权益提供理论参考。Interpreting the implicit marketing of sports events, this paper points out its great damage to the interests of intellec- tual property protection and its sponsors. Combined with definition of implicit marketing and in-depth analysis of ＂implicit mar- keting＂, it hopes to promote its tort liability clearly, and provide a theoretical reference to protect the legal rights of related obli- gee in infringement cases.

关 键 词：体育赛事 隐性营销 知识产权 法律要件 

分 类 号：G80-052[文化科学—运动人体科学]