昆明国际航空运输市场分析  

Analysis on Kunming International Air Transport Market

作　　者：张培文[1] 廖群 王晓东[1] 

机构地区：[1]中国民航飞行学院航空运输管理学院,四川广汉618307 [2]成都航空有限公司,成都610202

出　　处：《交通运输工程与信息学报》2013年第2期60-64,共5页Journal of Transportation Engineering and Information

基　　金：国家自然科学基金项目(61179074;60832012;60776820);中国民航飞行学院科研基金(Q2011-27)

摘　　要：通过对近两年昆明机场各国际航线的日均客流量、日均座位数投放水平、平均客座率、班均人数、班均座位数等生产数据的统计分析,按地理区域对昆明国际航线市场进行了细分,研究了各国际航线细分市场的结构特征和发展趋势。分析表明传统的"新马泰"东南亚航线仍是市场的主体,以深度度假游为特征的旅游航线极具增长潜力,但存在航线平均客座率水平不高,机型座级与市场需求不匹配等问题。Through collecting and analyzing the statistics dataof each international airline of Kunming international airport, such as, daily passengers volume, daily seats being provided, daily seats being taken, the average number of passengers of each flight, and the average number of seats offered by each flight in recent two ye, ars, Kunming international airline market is segmented according to the geographic area. The structural characteristics and developing trends of each segmented markets were investigated. According to the investigation, the traditional the Southeast Asia airlines to Singapore, Malaysia and Thai are still the mainstream of the market. While having great potentials for development,tourism flights are facing the problems sucb as low average rate of demand l＇or seats and tbe asymmetry between the aircraft capacity and market demand.

关 键 词：国际航线 市场细分 座级匹配 

分 类 号：F560[经济管理—产业经济]