扬州旅行社文化主题产品的设计开发初探  

A Tentative Study on Design and Development of Cultural Theme Products by Yangzhou Travel Agencies

作　　者：董广智[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州职业大学学报》2013年第1期12-15,共4页Journal of Yangzhou Polytechnic College

基　　金：江苏省高校哲学社会科学研究基金项目(2011SJD790024);江苏省"十二五"高等学校重点专业群建设资金资助项目(苏教高〔2012〕23号)

摘　　要：文化是扬州旅游业的核心竞争力,而现阶段扬州众多旅行社推出的产品一般只是扬州著名景点的简单串联,没有全面整合具有文化意义的旅游要素。文章在现状调查的基础上,阐明开发扬州旅行社文化主题产品的意义,指出开发设计的原则和方法,分析扬州旅行社文化主题产品设计类型,并提供具体设计示例以供借鉴参考。Culture is the core competitiveness of Yangzhou＇ s tourism industry. However, many products introduced by Yangzhou travel agencies are generally made of a simple series of Yangzhou famous attractions, without full integration with the tourism elements which own cultural significance. Based on the investigation of current situations, this paper describes the significance of developing cultural theme products by Yangzhou travel agencies and points out principles and methods of the design and development. Meanwhile, it analyzes the design types of them, and offers design examples for reference.

关 键 词：文化旅游 旅行社产品 文化主题产品 设计开发 

分 类 号：F592.7[经济管理—旅游管理]