数字出版产业链的二元结构分析  

Analysis on the Dual Structure of the Digital Publishing Industry Chain

作　　者：方卿[1] 曾元祥[1] 余世英[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2013年第3期80-84,共5页Publishing Journal

基　　金：国家社会科学基金项目"数字出版集成化管理研究"(06BTQ011)的中期成果

摘　　要：论述在数字技术的作用下,数字出版产业链关联企业的角色地位发生变化、产业业务流程被颠覆,导致传统出版产业链上、中、下游清晰稳定的链式结构消失,新的"资源+市场"二元结构形成;并进一步探讨这一产业链结构导致的产业链现有利益格局的调整,以及所造成的内容提供商和分销商的主导权之争。With the popularity of the digital technology, the rotes of affiliated companies in the digital publishing industry chain have been changed, and the digital publishing business process has been subverted, which leads to the end of a clear and steady chain structure of the traditional publishing industry, and the emerging of a new ＂resource＋market＂ dual structure. The new structure not only has been changing the interest pattern of the digital publishing industry chain, but also has been causing a contest for the dominance between content providers and distributors.

关 键 词：数字出版产业链 内容资源 市场分销 二元结构 

分 类 号：G237[文化科学]