基于SWOT分析的福建省生态旅游发展策略研究  

Strategy of Fujian Provincial Ecotourism Development Based on SWOT Analysis

作　　者：张菲菲[1] 

机构地区：[1]福建师范大学旅游学院,福建福州350108

出　　处：《江西农业学报》2013年第5期149-151,155,共4页Acta Agriculturae Jiangxi

基　　金：国家社科基金项目(11BGL110);福建省社科规划项目(2011B094)

摘　　要：在对福建省发展生态旅游的优势、劣势、机遇和威胁进行分析的基础上,运用SWOT矩阵模型,提出了福建省生态旅游发展的对策:把握时机,政府主导;加强区域合作,拓展客源市场;制定规范,保护生态;科学规划,构建生态旅游新格局。Based on the analysis of superiority, weakness, opportunity and threat in Fujian provincial ecotourism development, the paper applied SWOT matrix model to propose its developmental strategies, such as seizing the opportunity under the lead of the government, strengthening regional cooperation to expand tourist market, making regulations to protect ecological environment, and making scientific planning to construct a new framework of ecotourism.

关 键 词：福建省 生态旅游 SWOT 策略 

分 类 号：F590[经济管理—旅游管理]