基于企业—客户双向视角的用电增值套餐设计  

Design of value-added package based on enterprise and customers relationship from dual-perspectives

作　　者：刘潇潇[1] 郭馨泽[2] 黎曦[1] 田建伟[1] 

机构地区：[1]湖南省电力公司科学研究院,湖南长沙410007 [2]长沙电力职业技术学院,湖南长沙410131

出　　处：《湖南电力》2013年第2期1-3,8,共4页Hunan Electric Power

基　　金：国家电网公司总部重点科研项目(5216A5110003)

摘　　要：本文以数据挖掘为切入点,以外部客户满意度与企业内部客户价值、信用、风险等演算相结合的方式对电力客户进行细分研究,针对不同细分客户类型的服务期望—感知程度,设计形式和层次丰富的用电增值套餐,满足客户多元化需求,实现电力企业精细化管理、差异化营销和个性化服务目的。By data mining, the power clients＇ segmentation is studied according to the value, credit and risk of external and internal clients. And a power use value-added package is designed based on service expectation and perception of different client groups to satisfy the diverse requirement, leading to the realization of detailed management, differentiation marketing and personalized service, as well as fulfilling gap in sales package of power enterprise.

关 键 词：电力市场 数据挖掘 用电增值套餐 企业 用电客户 

分 类 号：TP39[自动化与计算机技术—计算机应用技术]