基于概念格的B2C网站导航研究  

B2C Website Navigation Based on Concept Lattice

作　　者：马辉民[1] 漆鹏飞[1] 

机构地区：[1]华中科技大学管理学院

出　　处：《管理学报》2013年第6期882-889,共8页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(70731001)

摘　　要：以产品数据库为输入,提取产品属性并进行概念换算转化,再通过FCA得到其聚类的概念格,然后结合产品的概念格和用户对产品属性的要求,提出了B2C网站导航的实现步骤。以开源商城系统ECShop数据库为例对该方法进行详细描述。实验结果证实该导航方法能很好地引导用户寻找目标产品。In this research product database is initial input, and it derives product attributes clus- tering concept lattice through the formal concept analysis by extracting the product attribute informa- tion and making the concept oI conversion. Then it picks up the implementation process of B2C site navigation by combining the product concept lattice and the user~ demand on products. In experimen- tal part, it describes the process of navigation in detail through the method researched above using the EC-Shop B2C mail system. The results show that this method can guide the user to find the target product well.

关 键 词：B2C网站导航 形式概念分析 概念格 

分 类 号：C93[经济管理—管理学]