Economically-Driven Partisanship-- Official Advertising and Political Coverage in Mexico： The Case of Morelia  

作　　者：Ruben A. Gonzalez Macias 

机构地区：[1]Tecnologico de Monterrey, Campus Puebla, Mexico

出　　处：《Journalism and Mass Communication》2013年第1期14-33,共20页新闻与大众传媒（英文版）

摘　　要：Partisanship and dependence on government support have characterized Mexican media along its history. That is, on the one hand, the journalistic practice has been determined by the alignment towards a political stance. On the other, thanks to the intervention of the state, news outlets---especially newspapers--have survived in an economically difficult environment. Nowadays, the support from the government mainly comes in the form of official advertising, which has become a token to trade revenues for publicity. Therefore, this paper argues that media partisanship in Mexico has shifted from ideological to economic. Based upon a case study conducted in Morelia （the capital city of Michoacan）, this article analyzes the impact of the official advertising on the political information published by the local newspapers.

关 键 词：Mexican media JOURNALISM PARTISANSHIP coercion official advertising 

分 类 号：TN916.9[电子电信—通信与信息系统] F127[电子电信—信息与通信工程]