Mexican Identity on YouTube： A Youngsters＇ User Approach  

作　　者：Jacob Banuelos 

机构地区：[1]Tecnologico de Monterrey, Mexico City, Mexico

出　　处：《Journalism and Mass Communication》2013年第3期141-153,共13页新闻与大众传媒（英文版）

摘　　要：The work at hand analyzes the visibility of cultural identity of＂Mexico＂ on the YouTube platform （Retrieved from http：//www.youtube.com）. It is focused on qualitative and quantitative analyses of a sampling of 80 videos that appear when the word ＂Mexico＂ is applied in various search formats within the site itself. User profile is also analyzed, along with video title, labels, date of upload, length, view count, thematic category, and commentaries. From this sampling of videos, an analysis is made upon the cultural identity of ＂Mexico＂ within a postmodernist framework of multicultural, fragmented, and decentralized identities （Friedman, 1994）, parting from the theory of cultural hybridization （Pieterse, 2004）, and under the logic of a media convergent culture （Jenkins, 2004a）.

关 键 词：YOUTUBE Mexico cultural identity postmodemism HYBRIDIZATION social network 

分 类 号：TP316.86[自动化与计算机技术—计算机软件与理论] G03[自动化与计算机技术—计算机科学与技术]