Voters＇ Perception of Male and Female Political Leaders  

作　　者：Lucia Spalova Katarina Fichnova Peter Mikulas 

机构地区：[1]Constantine the Philosopher University, Nitra, Slovakia

出　　处：《Journalism and Mass Communication》2013年第3期169-178,共10页新闻与大众传媒（英文版）

摘　　要：This study presents the possibilities and particularities of political communication subject Slovak Democratic and Christian Union-Democratic Party （SDKU-DS） convergence during Slovak premature elections in 2012. The significance is being drawn to the identification of formal and informal political party leader personalization of effectivity. By using semantic differential method, we are identifying how students from internal and external study programmes of mass media studies specialization perceive political candidates of SDKU-DS, with the emphasis on gender differentiation of perception

关 键 词：political communication GENDER party leader ATTITUDE 

分 类 号：X92[环境科学与工程—安全科学] K827[历史地理—历史学]