天津滨海新区旅游市场空间结构及游客行为研究  

Analysis of spatial structure of tourism market and tourists' behavior of Tianjin Binhai New Development Area

作　　者：张佑印[1,2] 顾静[2] 

机构地区：[1]中国旅游研究院,北京100005 [2]中国科学院地理科学与资源研究所,资源与环境信息系统国家重点实验室,北京100101

出　　处：《干旱区资源与环境》2013年第6期191-197,共7页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金(41001077);国家自然科学基金(40771058);国家社会科学基金重大项目(10zd&051)资助

摘　　要：依托实地旅游市场调查数据,以地理集中度指数、空间使用曲线以及旅游感知评价法,对天津滨海新区旅游市场的空间结构、旅游者行为特征及感知评价进行了分析,并对不同特征和不同发展阶段的旅游目的地旅游市场空间结构及旅游者行为进行了讨论。从结果来看,滨海新区旅游市场空间结构方面,符合东部沿海地区综合性旅游目的地的旅游市场空间结构特征,表现出较强的距离衰减规律;在旅游者行为特征方面,滨海新区符合发展初期旅游目的地的游客行为特征,呈现出以观光为主的低消费旅游模式。Based on survey data of tourism market,with the methods of geographic concentration index,space curve and tourism perception evaluation,the research has analyzed the spatial structure of tourism market,features of tourist behavior,and preference of tourist behavior and perceptual evaluation of tourists.Different characteristics and various development stages of the tourism destination＇s tourism market structure and tourists＇ behavior were also discussed.According to the result,the tourism market structure in Tianjin Binhai New development Area showed a clear distance-decay law,which met the tourism market space structure features of comprehensive tourism destination in eastern coastal areas.The tourists behavior characteristics presented a high sightseeing and low consumption mode,which was in accordance with other destinations when they were at the early stage of the development.

关 键 词：旅游市场 旅游者行为 营销策略 天津滨海新区 

分 类 号：F590[经济管理—旅游管理]