北京会展农业运行机制研究  

The Study on Operating Mechanism of Exhibition Agriculture in Beijing

作　　者：汪海燕[1] 朱京燕[1] 

机构地区：[1]北京农业职业学院,北京100093

出　　处：《农学学报》2013年第5期66-69,共4页Journal of Agriculture

基　　金：北京市教委2011年科技计划面上项目"北京会展农业发展前景与对策研究"(SM201112448001)

摘　　要：以北京会展农业为研究对象,通过分析会展农业系统内部的构成要素,根据要素之间的相互作用关系,归纳出政府培育型、特色产业推动型和市场机会培育型3种会展农业运行模式。同时分析了会展农业运行中面临4个问题:(1)展会数量多,但品牌效应不强;(2)缺少专业的农业会展公司;(3)缺少专业的农业行业协会;(4)政府主导型展会较多。提出构建"以政府引导、服务为主,科技创新为手段,特色农业产业为抓手,专业农业展会为推手,市场化运作为纽带"的运行机制,加快北京会展农业的健康、持续发展。Taking exhibition agriculture in Beijing as the object,the paper analyzed internal factors of exhibition agricultural system,and concluded three operating forms of exhibition agriculture according to the interactivity between internal factors,that was a government cultivation form,a promoting characteristic industry form,and a market cultivation form.Then the paper analyzed some problems existing in the operation of exhibition agriculture which were that the number of exhibition was too much to brand effect;and were lack of professional companies of agriculture exhibition;and were lack of professional agricultural associations;and the government leading in agriculture exhibition.In order to accelerate exhibition agriculture in Beijing healthily,the paper proposed to build the operating mechanism that the government emphasized on guide and service,technological innovation became a kind of measure,and unique agriculture industry was origin of force,and professional agricultural exhibition was a driving force,and the operation of the market was the link.

关 键 词：会展农业 运行机制 特色农业 运行模式 品牌效应 

分 类 号：F32[经济管理—产业经济]