图们江区域边境旅游客源结构与游客行为研究——以赴俄中国游客为例  

Investigation on the Tourist Market Structure and Tourist's Behavior in Tumen River Area——A case study of Chinese tourists to Russia

作　　者：孙美玉[1] 崔哲浩[1] 

机构地区：[1]延边大学经济管理学院,吉林延吉133002

出　　处：《延边大学学报（社会科学版）》2013年第3期19-25,共7页Journal of Yanbian University：Social Science Edition

基　　金：国家社会科学基金项目(09XJL021)

摘　　要：边境旅游作为图们江区域的特色旅游品牌,每年吸引很多国内外游客。为了更好地开发图们江区域边境旅游市场,对赴俄边境旅游的客源市场结构和游客行为的分析发现,加强旅游合作、完善基础设施、开发新型旅游产品、加大宣传力度以及提高从业人员素质是今后图们江边境旅游应当努力的重点。Border tourism in Tumen River Area is a unique tourism brand which attracts tourists at home and abroad every year. The analysis of the market structure and tourist＇s behavior of the border tourism to Russia shows that strengthening the cooperation in tourism, improving infrastructure, developing new tourism products, enhancing the publicity and improving quality of the service should be the focus in the future for the better development of border tourism in Tumen River Area .

关 键 词：图们江区域 边境旅游 客源市场结构 游客行为 

分 类 号：F592.7[经济管理—旅游管理]