武术产业市场协调发展研究  

The Research of the Coordinated Development of the Market of Martial Industry

作　　者：阿拉腾朝鲁[1] 

机构地区：[1]内蒙古财经大学体育教学部,内蒙古呼和浩特010050

出　　处：《集宁师范学院学报》2013年第1期110-112,共3页Journal of Jining Normal University

摘　　要：武术产业在我国兴起较早,解放前以镖局盛行;现代武术产业以办武校、武馆,武术用品的制造销售等形式呈现,且成为时尚。在我国,由于武术潜在的文化资源深厚,所以武术产业具有较大的发展空间和产业发展优势。武术具有民族性、地域性、体育性、实战性等鲜明的特性,武术产业的推进还需注重武术自身特点,同时开发和挖掘武术内在的文化是市场发展的关键。由于武术产业是由武术技术产品和武术相关产品组成的。技术产品主要通过武术技术服务和武术竞赛表演来实现,武术相关产品以武术用品的生产和销售、武术拳种的开发、武术音像图书的出版、武术旅游、武术影视等市场运营来实现。技术产品和相关产品相互之间的协调发展显得尤为重要。因此,把握武术产业协调发展的机制成为武术产业市场发展的关键所在。The industry of martial arts sprung up relatively early in China and prevailed in the old form of Biaoju which provided escorts for a fee before liberation. Modern industry of martial arts carries out the following activities such as running schools or clubs of martial arts and manufacturing goods of martial arts, which are already very fashionable now. In China, the industry of martial arts has a larger de- velopment space of and a full advantage of trade because it represents the potential cultural resources. The industry of martial arts has the distinctive characteristics of nationality, locality, sports and practicality. When people promote the development of the industry of martial arts, people also need to pay attention to the unique features of martial arts. And the exploit of the culture of martial arts is the key to the develop- ment of market. The industry of martial arts is compoSed of the technology products and its related ones of martial arts. The technology products of martial arts will be mainly promoted by means of the technical service of martial arts and the competitive performances of martial arts while the related products will be marketed by such marketing operations as the production and sale of the goods of martial arts, exploit of the categorization of boxing, the publicity of video tapes and audio books of martial arts, the tourism con- cerning martial arts, the films and television of martial arts and so on. The coordinated development be- tween the technology products and related products is very important. Therefore, it is a key for the indus- try of martial arts to grasp the mechanism of coordinated development of the industry of martial arts.

关 键 词：武术产业 协调发展 机制 市场 

分 类 号：G811.6[文化科学—体育学]