福建省入境旅游市场时空动态变化及其拓展对策  

Spatial-temporal Dynamic Changes of Inbound Tourism Market and Market Expand Strategy in Fujian Province

作　　者：纪小美[1] 陈金华[1] 

机构地区：[1]华侨大学旅游学院,中国福建泉州362021

出　　处：《经济地理》2013年第5期158-164,共7页Economic Geography

基　　金：国家社会科学基金项目(10BGL048);教育部人文社会科学基金项目(12YJA790049);华侨大学高层次人才科研启动项目(11BS225)

摘　　要：运用游客集中系数、年际集中指数、IPA法,从客源地域结构与旅游者类型结构分析福建入境旅游市场动态演变、地市发展差异。研究表明:福建入境旅游持续快速发展,但对比全国发展仍显缓慢;客源市场空间高度集中,形成外国人、台湾游客、港澳游客"三分天下"的格局,高度依赖港澳台市场;对台湾、美国市场具有明显的竞争优势,对其他客源国/地区优势不显著或不断下降;入境旅游淡旺季不明显;省内地市间入境旅游发展差异巨大,区域联动性差;旅游消费结构不合理;未来市场营销需要特别关注女性、老年人、学生、宗教朝圣等细分市场。研究提出加强客源市场调查、走国际化发展路线、加强省内外区域合作等建议。Applying tourist concentration index, yearly concentration index, IPA model, basing on the relevant thoery of tourism demographic, this paper anlyses spatial-temporal evolution of inbound tourist marketing in Fujian Province and its regional development differences on the perspective of spatial structure of tourism original region and tourist type structure. The results are as followings： The inbound tourism developes rapidly and stably, but compared with the whole county, its speed is rather slower.The Tourist marketing depends on Taiwan-Hongkong-Macow Marketing with a highly spatial-concentriton. Foreigner, Taiwaner and Hongkong-Macao people make up of the whole inbound tourist marketing. The competitive advantage of Taiwan, America are very notable but this of other main tourist original region is unremarkable or being weakened.The inbound tourism development between 9 cities of Fujian Province is umbalanced and lack of interactiton. The stucture of tourist consume is unseasonable. The future marketing needs to focus on market of women, the old, students and religious pilgrimage. At last, this article makes suggestion to enhance tourist market survey, adhere to the strategy of international route, and strengthen the cooperation between regions and so on.

关 键 词：入境旅游市场 时空格局 变化趋势 福建省 

分 类 号：F590[经济管理—旅游管理]