党报传播力提升的性别路径分析  

Analysis of the Gender Path to Improving the Communication Power of Party Newspapers

作　　者：宋兴明[1] 

机构地区：[1]湖南女子学院,湖南长沙410004

出　　处：《湖南商学院学报》2013年第2期58-61,共4页Journal of Hunan Business College

基　　金：2011年度湖南省教育厅科学研究项目<大众文化语境里党报传播力提升研究>(项目编号:11C0685)

摘　　要：当前,大众传媒市场竞争日趋激烈,党报的发行量与赢利能力日益下降,传播力不断下滑,形势严峻。从性别路径看,可从传播者的性别平衡、传播内容的性别生存、受众的性别观照等三个向度,有效提升党报传播力,扭转党报传播危局。At present, the competition of the mass media in mass communications market is becoming increasingly fierce. The circulation and profitability of party newspaper are dropping, while its communication power is declining correspondingly, the situation is becoming grim. It is suggested to improve the communication power of party newspaper, enhance the newspaper communication power and reverse the newspaper communication crisis from a gender path on three perspectives, namely, the gender balance of disseminators, gender survival of the communication content and the contemplation of reader＇s gender.

关 键 词：党报 传播力提升 性别路径 

分 类 号：G219.2[文化科学—新闻学]