新农村建设背景下的农村居民旅游行为研究——以宁夏为例  

Analysis on the Tourist Behavior of Chinese Rural Residents under the Background of New Countryside Construction ——A Case Study of Ningxia

作　　者：王帆[1] 

机构地区：[1]宁夏大学人文学院,宁夏银川750021

出　　处：《湖南商学院学报》2013年第2期74-78,共5页Journal of Hunan Business College

基　　金：宁夏大学科学研究基金项目(项目编号:NDSK-35)

摘　　要：笔者在宁夏选取五个典型的新农村发放问卷,调查了300名农村居民的出游行为。结果发现,农村居民的出游行为特征较以往发生了较大变化。第一,新农村居民的出游意识增强,普遍认可旅游这种休闲方式,并对此有一定的认知;第二,新农村建设使得居民收入持续提高,越来越多的居民有一定的出游能力,但旅游消费水平和消费结构有待提升;第三,居民的文化程度、家庭规模、居民的外向度、城市化水平等方面的不同,导致居民在出游行为方面存在显著差异。To study the rules of the travel behavior of the new rural residents, the writer selected five typical regions in Ningxia and studies the travel behavior of 300 rural residents there in a questionnaire survey. The results showed： First, the travel awareness of new rural residents have been enhanced, because they generally have accepted travel as a leisure way and have their understanding; Second, the new rural construction boosts the income growth of the residents, so more and more residents Have got a travel capacity, but the tourism consumption level and consumption structure should be improved; third, there were significant differences in travel behavior of new rural residents due to the differences in education level, family size, residents open degree and the level of urbanization.

关 键 词：旅游行为 新农村建设 农村居民 

分 类 号：F590[经济管理—旅游管理] F592.743[经济管理—产业经济]