媒介报道的小报化趋向  

Tendency of Tabloidization of New Reports in Media

作　　者：蔡之国[1] 

机构地区：[1]扬州大学新闻与传媒学院,江苏扬州225002

出　　处：《南通大学学报（社会科学版）》2013年第3期135-140,共6页Journal of Nantong University:Social Sciences Edition

基　　金：江苏省教育厅人文社科基金项目(2011SJB860006)

摘　　要：媒介的高度发达带来了媒介竞争的加剧,而媒介报道的小报化趋向似乎成为媒介竞争和实现经济效益的利器。小报化是媒介消费主义的结果,是市场经济与受众接受心理合谋的必然。媒介报道的小报化固然促进了信息的传播,实现了媒介利益,但也在不同程度上消解了新闻专业主义,使媒介信息走向类型化、平面化、娱乐化,并对社会的发展以及伦理道德等方面产生极大的影响。为此,需要进一步强化媒介的社会责任、加强对媒介的管理监督以及提高受众的媒介素养,以促进媒介与社会的和谐、健康发展。The advanced development of media has brought about fiercer competitions among media, and the tendency to tabloidization has been regarded as an effective measure to gain profits in these competitions. Tabloidization is caused by media consumptions and the integration of market economy and audience acceptance. On the one hand, tabloidization has promoted the communication of information and gained profits for media. On the other hand, it has reduced the pro- fessionalism of journalism to some degree, caused media to be stereotypical, one-dimensional and entertainment, and af- fected social development and ethnics. Therefore, we should strengthen the social responsibilities of media, put emphasis on the governess of media and improve the qualities of audiences, so as to realize the harmonious and healthy develop- ment of media and society.

关 键 词：媒介报道 小报化 媒介消费主义 新闻专业主义 

分 类 号：G219.1[文化科学—新闻学]