基于行为者网络理论的河南旅游市场规划方法研究  

A Study of Henan Tourism Market Planning Method Based on Actor Network Theory

作　　者：吴佳[1] 张岩[1] 

机构地区：[1]郑州大学旅游管理学院,河南郑州450001

出　　处：《吉林工程技术师范学院学报》2013年第3期58-59,共2页Journal of Jilin Engineering Normal University

摘　　要：河南旅游资源丰富,名胜古迹众多。本文基于行为者网络理论,通过对建立在专题旅游市场调查基础上的消费行为数据库的深度剖析,结合河南旅游资源现状与开发,探寻旅游开发规划与经济效益、环境保护之间的平衡点,力求在保护当地旅游资源的同时实现经济效益的最大化。Henan Province has rich tourism resources and many places of interest.This paper,based on the theory of actor network,through in-depth analysis of the consumer behavior database established on the basis of the special tourist market survey,combining with the status quo and development of tourism resources in Henan,explores the balance point between tourism development planning and economic benefit and environmental protection,and strive to maximize economic benefits,meanwhile,protect the local tourism resources.

关 键 词：行为者网络理论 旅游规划 市场定位 

分 类 号：F590.1[经济管理—旅游管理]