经济学视野下不同类型奥运竞技生产组织利弊评析  

A review of the pros and cons of different types of Olympic competition production organizations from the perspective of economics

作　　者：陈慧敏[1] 宋月国[2] 

机构地区：[1]华南师范大学体育科学学院,广东广州510006 [2]辽东学院武装部,辽宁丹东118003

出　　处：《体育学刊》2013年第3期20-24,共5页Journal of Physical Education

基　　金：广东省哲学社会科学研究"十二五"规划项目"基于交易费用理论的竞技体育生产组织选择机制研究"(GD11CTY08)

摘　　要：基于经济学理论对奥运竞技生产组织类型及其特征予以分析,并以夏季奥运会为案例,研究各类奥运竞技生产组织利弊,指出不同类型奥运竞技生产组织各有其相对优势,奥运竞技市场组织的比较优势在于充分考虑资源投入的成本收益约束,可以节约大量资源,但由于其没有统一规划与目标,在奥运奖牌榜上取得好排位并无优势;奥运竞技政府组织有计划、有目的集中有限资源生产本国奥运优势项目,在奥运奖牌榜上取得好排位具有优势,但奥运竞技政府组织形式没有节约成本的压力,奖牌数量的增长是在经费预算软约束下获得,奥运竞技投入产出经济效益可能较低;中间型奥运竞技组织形式克服市场组织的盲目性,强化对政府组织节约成本的约束,将成为奥运竞技生产组织选择的未来发展趋势。Based on economic theories,the authors analyzed the types and characteristics of Olympic competition production organizations,and by taking summer Olympic Games for example,studied the pros and cons of various types of Olympic competition production organizations,and pointed out that different types of Olympic competition production organizations have their own relative advantages： the comparative advantage of Olympic competition market organizations rests with that they fully consider the cost and earning limitations of resource inputs,can save a lot of resources,but they have no advantage in earning a good position on the Olympic medal board since they do not have unified planning and objectives;Olympic competition government organizations put limited resources together to produce their own advantageous Olympic events in a planned and purposeful way,they have an advantage in earning a good position on the Olympic medal board,but they have no cost saving pressure,the growth of the number of medals is achieved under the soft limitation of fund budgets,the economic benefits produced by Olympic inputs may be low;intermediate type Olympic competition organizations overcome the blindness of market organizations,intensify the cost saving limitations of government organizations,will become a future development trend chosen by Olympic competition production organizations.

关 键 词：体育经济学 奥运竞技生产组织 市场组织 政府组织 中间组织 

分 类 号：G80-05[文化科学—运动人体科学]