基于AHP法滨海旅游资源定量评价——以连云港为例  

Quantitative Evaluation on Costal Tourism Resources Based on AHP——Taking Lianyungang as an Example

作　　者：吴小伟[1] 陈彦[1] 仲崇庆[2] 

机构地区：[1]淮阴师范学院历史文化旅游学院,江苏淮安223300 [2]淮阴师范学院文通学院,江苏淮安223300

出　　处：《重庆工商大学学报（自然科学版）》2013年第6期53-60,共8页Journal of Chongqing Technology and Business University:Natural Science Edition

基　　金：江苏省高校哲学社会科学基金项目(09SJD6300015);淮阴师范学院青年人才支持计划项目(2011);淮安市科技局项目(HAS2012069);淮安市社科联项目(A-12-3)

摘　　要：为了实现连云港旅游业跨越式发展,科学的旅游资源评价是其旅游资源优化组合和合理开发规划的前提;在实地考察和数据分析的基础上,根据连云港滨海旅游资源的特点,利用层次分析法(AHP法)与特尔菲法(Delphi法),建立了针对这种滨海旅游资源类型的评价体系,得到各评价因子的权重、分值及综合评分值,最后对其进行等级划分,实现了连云港市滨海旅游资源的定量评价;结果表明连云港旅游资源类型具有一定的独特性,景点等级较高,自然环境保护较好,整体级别较高,具有较广泛的旅游市场;但由于受目前开发力度和深度等相关因素的影响,研究区吸引向性基本面向国内,具有较高的发展潜力。In order to realize leapfrogging development of the tourism industry of Lianyungang, scientific evaluation on the tourism resources is the premise for optimization and combination as well as rational exploitation and planning of its tourism resources. Based on spot survey and data analysis, according to the characteristics of costal tourism resources of Lianyungang, by using Analytic Hierarchy Process （AHP） and Delphi Method, this paper sets up the evaluation system according to this kind of costal tourism resources, obtains the weight, scores and comprehensive evaluating value of each evaluation factor, finally grades its resources and realizes quantitative evaluation on Lianyungang tourism resources. The results show that Lianyungang tourism resources types have certain uniqueness, with high rank scenery, relatively good natural environment protection and high holistic grade, and have broad tourism market. Because of the influence of present exploitation intensity and depth, however, its attraction is oriented to domestic tourism but has high development potential.

关 键 词：旅游资源 定量评价 AHP法 连云港 

分 类 号：F590.3[经济管理—旅游管理]