福州女性旅游决策行为的实证分析  

Empirical Analysis of Female Tourist Decision-making Behavior in Fuzhou

作　　者：王娟[1] 

机构地区：[1]福建师范大学地理科学学院,福建福州350007

出　　处：《台湾农业探索》2013年第2期62-65,共4页Taiwan Agricultural Research

摘　　要：采用问卷调查的方法,运用统计软件分析了福州女性居民的出游动机、信息渠道、出游偏好、出游方式、出游时长、游伴选择等,以及旅游决策行为影响因素等,总结了福州市女性居民旅游行为特征,并在此基础上提出福州市女性旅游市场的开发建议。By using questionnaire method and statistical softwares, the female inhabitant ; s tourist motivation, infor mation channel, tourist preference, tourist way, tourist duration, tourist companion selection, etc. and the influen cing factors of tourist decisiowmaking behavior in Fuzhou were analyzed in this paper. Base on the results, the de velopment suggestions of female tourist market in Fuzhou were put forward.

关 键 词：女性 旅游决策行为 福州 

分 类 号：F224[经济管理—国民经济] F592.7